Creating a New Culture of Light

Occhio's digital presence was not connecting with customers. They struggled to convey the luxury and uniqueness of their products effectively and to build a community around their lighting. 

We worked closely with Occhio executives to better understand their business needs and conducted user research with Occhio’s B2B and B2C customers to define a vision for a future digital brand experience. We brought this vision to life through a user-centric product experience and a holistic design system, creating magical moments through UI interactions and content to help users fall in love with the Occhio brand.

Contributions and Impact

• Led the Experience Design team from project kickoff to implementation

• Facilitated multiple workshops with Occhio's C-suite

• Coordinated with vendors to recruit high net worth individuals

• Conducted user interviews

• Directed content production and development agencies

• Collaborated daily with the client on designing features, flows, information architecture, wireframes, design system, and high-fidelity prototypes